It’s the year 2020, food industries are rapidly growing and E-commerce is exploding in Kerala.

Over the past two years, online food business has gained massive popularity among the people and also is one of the most profitable business ventures. Good food is always in demand. If you are a person who loves cooking or baking, the online food business is a great way to make your passion into a career. However, you will need to obtain some important licenses before the service legally. With some research on your field and marketing strategies, you are ready to enter the online food business. 

Here are some things to consider on how you can do it

Analyse the market

Like every business, online food business also requires a lot of planning and research before the start. You have to learn about the area, whether the business is suited for your place or not.

Analyse your customers, and fix the target audience. Research about the active business ventures in that area and also do a case study on past businesses. Have a foresight for your business.

Find your Niche

Research on the latest food trends in your area to find a gap in the market.

Choose what kind of food you want to sell, whether you want to go with a type of product or want to sell like a whole meal. Are you an affordable or luxury brand.?  Are you planning to sell locally or expanding it further? Answers to these might help you to make a better marketing strategy.

Get all licenses required

1.Shop act license

Whether it is a restaurant or an online delivery service, shop act license is a must. 

This license is state-specific, regulated by the Department of labour so it needs to be registered with the Kerala state government.

2.Health Trade license

Since the food business has a direct link to the public health it is compulsory to have a Health Trade License. You can get this from your city’s Municipal Corporation.

3.FSSAI License

Every food business operator in the processing, manufacturing, distribution and sale of food products should obtain FSSAI license compulsorily. You can get this license by applying with the Food Safety and Standard Authority of India (FSSAI).

4.Trademark registration

 Trademark is nothing but your business name, initials or logo which differentiates your product from your rivals. It is important to register your trademark to avoid any form of malpractices.

5.GST registration

Under section 2 (44) of CGST Act of 2017, all E-commerce businesses need to mandatory acquire the GST Registration.

You can get help from a legal advisor for all the necessary licenses.

Create a branding

Invent a business name that is relevant and memorable, that can stick in peoples mind and also choose your brand colours and font accordingly.

Create product imagery that gives an impression to your customers. Take high-quality images as they are the first point of contact with the customers.

Choose your online store

You can create your e-commerce website or sell your products through a supplier.

Connecting with the suppliers at the start will help you to reach more people however owning your website has its advantages.

Make your website mobile-friendly and optimize your online store for search engines.

Promote your venture

Develop a marketing strategy. Make use of social media platforms like Facebook and Instagram to increase your audience, it is one such way to interact with your customers and even you can make a sale across these channels. It would be beneficial if you can get a food critic who can review your food and promote them in their columns.

It’s always a big yes to good food. However, starting an online food business from null and making it successful is a real task. Focusing on quality and marketing will get you to heights.

So why wait, its time to start your own business through getmycompany we have the best