Trademark Registration for Amazon Selling
Amazon is a platform not only for selling goods, it is also a place where third-party retailers can sell their products.
The Amazon brand registry is an efficient seller brand registry program that allows brand owners to have access to amazon’s reporting tools.
Amazon recently launched an improved Brand Registry design to help brand owners to protect their trademarks and features not only for protecting their intellectual property but also to build an enhanced presence of their brand on amazon.
Amazon Brand Registry recognizes brands from the following countries :
- Canada
- European Union
- India
- Japan
- Mexico
- UK
- USA
The Benefits of Amazon Brand Registry
There are more than a half million brands across the globe have an Amazon brand registration, now they are neither reporting any infringements than before the launch of Amazon Brand Registry.
Eligibility & Application
Visit brandservices.amazon.com/eligibility for reviewing your eligibility requirements for brand registry in amazon.
Step 1: Eligibility requirements
For amazon brand registration eligibility your brand must have an active registered trademark in your country.
The trademark of your brand must be in the form of
- Text-based mark
- Image-based mark
with words, letters, or numbers.
Step 2 : Sign into Amazon Brand Registry
After eligibility requirements, the next step is to sign into Amazon Seller Brand Registry.
If you are a Seller on Amazon, use your Seller Central credentials to sign in.
The very same username and password is used to access the features of Amazon Brand Registry of your seller services.
Step 3: Enroll your brand
To qualify for the Amazon Brand registration process, you have to provide these informations.
- Your unique brand name with an active registered trademark registration in your country.
- The government-registered trademark number.
- The list of the categories of your product in which your brand should be listed.
- The Full list of countries where your products are manufactured & distributed.
Here are some sample shots of a brand registration on Amazon :
1.
Start with a new application and answer all the questions asked :
The brand name you enter here should be same as the one on your registered trademark certificate
2.
You have to identify the type of your trademark (eg: wordmark , design mark , image mark)
Then select your registering office
Enter your registration number found on your trademark certificate.
3.
Here you have to upload the images of your product.
You can upload the pictures of your existing product, packaging photography and an image of your logo.
4.
The benefit by brand registry is that you can create a listing without a GTIN barcode or a GS1 barcode.
5.
Here you can add the website for your brand/product and social media links.
6.
After completing the application you have to submit it and wait.
You can checking the status of your brand registration by logging in to the website and check whether your brand have been approved or not.
Amazon will also notify your application status through email.
What is Amazon’s Transparency Program ?
Amazon’s Transparency is an item-level authentication service, that helps brands to identify and prevent counterfeits from reaching customers by providing a secure, unique, alphanumeric code to every product unit that a brand manufactures.
Transparency was currently available in
- India
- USA
- Canada
- United Kingdom
- Germany
- France
- Italy
- Spain
To enroll in Amazon’s Transparency Program :
- You should verify yourself as the brand owner for your products.
- A Global Trade Item Number such as a UPC or EAN barcode on your product.
- The ability to apply for unique transparency codes on every unit your product.
Amazon Brand Registry Costs
Currently there are no Amazon Brand Registry costs.
In order to qualify for Amzon’s Brand Registry application you will need to have a registered trademark.
The government fee for trademark registration in india are as follow :
- Rs. 9000 per application per class for company
- Rs. 4500 per application per class for individual
How to apply for a trademark ?
You can register as a legal business or as an individual with an EIN code if you are just starting out and haven not registered an LLC or other business entity yet
- A logo or trademark that you want to use
- A legal name and address of the brand owner (seller)
- A copy or picture of your product
- The date you first started using your trademark or logo
Amazon Brand Registry Process
These are the following steps you must take to sign up for the Amazon Brand Registry :
- Log into your Amazon Seller Central Account, If you do not have one, you can register at https://sellercentral.amazon
- Create an account through Amazon Brand Registry
- Amazon asks for your Trademark Number
- Amazon sends an email to your Trademark account
- Case number code will be sent to your email address
- Copy and paste the code into Seller Central
- Pay fee
How to sell on Amazon
- To become an Amazon seller, you need your tax information like GST Number, PAN and an active bank account
- Upload your product listing
- Enter your UPC/barcode information.
- Submit the application
- Customers see and buy your products
- Deliver your products to the right customer
- Receive your payment
